Diving into the Digitalization of Maritime Logistics
The COVID-19 pandemic has undoubtedly posed significant challenges for supply chains globally. Multiple national lockdowns disrupted the transportation and logistics sector by slowing down or even stopping the flow of materials, finished goods, and people. Such changed market dynamics have also impacted companies in our portfolio which rapidly needed to adapt to new circumstances. The pandemic has indeed shed light on previously unseen vulnerabilities and even magnified problems that already existed in the transportation sector, especially in maritime logistics. While on a more positive note it offers an opportunity to re-evaluate the value chains to make them more resilient and sustainable, which makes it interesting (to MVP) for further exploration.
In 2020, almost 30% of companies reported major or severe delays in sea transport due to the COVID-19 pandemic disruption.
Due to ongoing severe disruption from the COVID-19 pandemic, the global supply chains have been reassessed and more focus has been put on local production and transport, which offered less disruption in times of crisis. This indeed brought a paradigm shift in maritime logistics which has by 2019 reached a total value of more than $14 trillion and has now focused on prioritizing resilience over efficiency. Moreover, higher risk management and resilience-building based on digitalization technologies have been put at the center of attention, especially with currently rocketing rates of freight containers due to ongoing disruption in global supply chains. Although digitalization and new developments in the field of AI, blockchain, IoT, SaaS, and automation have already emerged in the past decade as one of the main drivers of change in the maritime sector, the pandemic allowed smart technologies to be widely adopted and demonstrate their cost-effectiveness. To illustrate, in order to achieve greater efficiency of their operations almost 40% of maritime organizations have made data management a strategic priority. More, as a third of maritime organizations are seeing annual data growth of over 50%, data centralization, reduction of manual processes, and improved data quality have been ranked as top priorities for improving data management. Consequently, the pandemic underlined how important data and emergency-response technologies are for managing the transparency and predictability of supply chains. It became clear that the first movers are better able to navigate in times of high market disruption.
Due to ongoing disruption in supply chains, the level of the Drewry World Container Index is 368% higher than at the same time last year.
Many incumbents have already recognized the potential of the data analytics market holding a value prospection of $1,833.5M by 2027 and have set digitalization as one of the key strategies in order to safeguard the position of the market leaders. Maersk – one of the biggest shipping companies has been contracting and partnering with innovators to utilize vessel tracking and monitoring services and other applications for big data analytics. Moreover, corporations such as Siemens have started to offer digitalized shipping solutions that provide vessel operators and crew members with assistance in the decision-making process.
The main identified fields of application of data-based solutions are route & process optimization, smart port & port call synchronization, vessel optimization & fleet management, digital documentation, and environment monitoring which are more in detail presented in the following graphics.
On the other hand, the start-ups market has also experienced significant growth of innovators, accompanied by dynamic investment and M&A activities. For instance, Spire Global, a space-to-cloud data analytics company, raised a total of $222.7M in funding, with European Investment Bank and Mitsui Global Investment being the most recent investors. It is a successful example of a company that is leveraging Satellite AIS services to provide weather, global shipping, and vessel tracking data. More, digital solutions can also play an important role in ports which are the main hub of maritime logistics, where cargo and different means of transportation are digitally connected and managed. Therefore, Port Call Optimization solutions such as Awake.AI can assist in improved decision-making and help the port operations to become more efficient, safe, and sustainable. Another example of a digital solution that sparks interest is a Digital Twin concept like software from We4Sea which uses real-world vessel data to create simulations that predict and improve vessel performance and fuel usage.
To provide a broader insight into the digitalization of the maritime sector, we are sharing with you a map of start-ups with the potential to pave the way toward more data-driven maritime logistics.
Maritime Logistics Digitalization Landscape
Ladar Ltd, GSTS, FleetMon, Cloudeo, MaritimeAI, HawkEye 360, FAME, Aquaplot, Orca-AI, Flexport, Portcast, GeoSpock, exactEarth, Spire, Autonomous Marine Systems, ioCurrents, OceanManager, we4sea, Winward, Kaiko Systems, Nautix, Digital Twin Marine, Smart Ship, DeepSea, Intelligent Cargo Systems, PortXchange, eYARD, Portbase, awake.ai, Nauticspot, Constant Bearing, Teqplay, Flowfox, SEAPort Solutions, Edray, Regs4ships, OneOcean, essDOCS, Sinay, METIS Cyberspace Technology, Green Sea Guard, Envirosuite, BiOceanOr, and 4EI.
As more than 90% of goods are at some point transported by ships, there is no doubt that the environmental footprint of maritime logistics also requires our attention. It is essential that the increased digitalization efforts not only contribute to the greater efficiency and robustness of the shipping sector but also provide solutions for managing sustainability issues such as ocean pollution, increasing GHG emissions, biodiversity loss, and resources depletion. Besides alternative fuels and sustainable energy storage, digital solutions will be key to meet the International Maritime Organization’s (IMO) commitment to reduce the total annual GHG emissions from international shipping by at least 50% by 2050, compared to 2008.
Maritime transport is responsible for about 2.5% of global GHG emissions; however, a lack of mitigation action can lead to a significant increase.
An interesting example of such a company that is successfully combining digitalization with sustainability is a French start-up Sinay, which provides a vertical SaaS for managing data related to operations and environmental impacts for the maritime sector. It sets an example of how efficient operations can go hand-in-hand with the GHG emissions reduction potential and increased sustainable use of maritime resources. As a such, it is aligned with our focus on partnering up with start-ups that have the potential to transform value chains as well as drive change towards decarbonization and climate protection. Which other start-ups do you know that fulfill these requirements?
Let us know what you think about the future of the digitalization of maritime logistics and how it can help to achieve greater sustainability impact in the sector.